Saturday 22 June 2013

Google: What to do after a link Penalty?

Google answers the most common questions about harmful backlinks and Reconsideration requests.
In a recent Google Webmaster blog post explains the most common questions about Reconsideration Requests for a penalty.
When should I submit a reconsideration request?
If a manual is because punishment is a violation of the quality guidelines. A punishment, the competent webmasters are not usually informed by a message in Webmaster Tools. To undo this operation, webmasters should first ensure that the site meets the quality guidelines. Thereafter, a request may be made.
Helps a Reconsideration Request for algorithm changes?

Search Metrics presents the ranking factors 2013

Technical page layout, quality content, back links and social influence positive signal quality and number of very important links / content factors strengthened / Keyword existence in the link text, domain name or URL devalued

Ranking factors 2013_Infografik
(BUSINESS WIRE) (Berlin, 13.06.2013) Who or what determines what position a URL is displayed in search engine results? In the background of specific searches search engines work with special algorithms, which evaluate websites by topic and relevance, and put together on the basis of this evaluation the optimal ranking of the results. Already in 2012 examined the pioneer and leading provider of search and social analytics software that this assessment as well and created a summary of the most important "ranking factors". In 2013 sat the industry expert discusses the so-called rank correlation coefficients and examined on a database of March and June 2013, a total of 10,000 Keywordset of top search terms.

The main findings: A good technical side structure is a prerequisite, content is still king, backlinks remain enormously important social signal and take even further. To have lost its importance, however keywords appear in their function as the link text, or domain name.