Do it yourself SEO: Link building is expensive, but not so difficult

Do it yourself SEO: Link building is expensive, but not so difficult

Search Engine Optimization (SEO), to German: Search engine optimization is not rocket science - even if some do like Sun But it's a pretty complex issue and needs really good SEO expertise. Nevertheless, one can do much to themselves, to be placed high up on Google. A very important factor is relevant backlinks. And even after the 'Venice', the latest update as Google, although this will shake up properly because of the increased focus on locally relevant search results (SERPs) the SEO scene.

This artwork is from the article of search metrics for SEO ranking factors 2012Sie Germany in the article itself, and for example in the article Social Signals: correlation = causation? well analyzed to understand.

The graph shows: One of the most important ranking factors for Google are still relevant backlinks - means links from other websites / blogs that point to a page of their website.

This is based on Google's credo that the user to deliver the most useful sites on top of him. And Google believes that a website - or blog, which in this context, the same thing - so that a site is more profitable, the more other related websites their contents have found to be so useful that they link to it. Actually, just logical.

search metrics writes in the above-cited article on backlinks: "Social media notwithstanding, backlinks are and will remain one of the most important levers for a good ranking. The correlation data supports it - the number of backlinks is to the Facebook metrics most strongly correlated with good rankings. "

Truly remarkable in the ranking factors in Google, as they appear now, is the enormous importance of Facebook and Twitter links.

You can do so for a lot of the ranking of his website, for example, if you share his blog posts on Facebook and Twitter. Even the ever create a backlink, because have their own accounts on the social web so a different URL than your own website, your own blog.

If you still writes posts that are so interesting to others that they in turn share in the social web, it really has the ultimate in link building effect.

Natural link building is at the forefront



This type of backlink generation is that which is described by all SEOs as the most effective and sustainable. This is referred to by Pierre Kurby in its infographic above 'the 4 types of Link Building' as an anarchist link building.

But what is actually in Google's eyes 'natural' links? When there is Couchcat to a readable and easily understandable articles: Links must be 100% of course - but what Google sees as a natural?

And what types of content attract natural backlinks?

In 2012 there is link building Anatomy tips.

(Click the picture leads to full size graphic with the author visual.ly)

Of course, there is a - integrated into the website blog - the easiest way to publish content constantly crowd-pulling. The site offers classic Simply not so many possibilities. So if blogs and consider how it can provoke backlinks, link building look at the Anatomy in 2012 or read from time to time in peer Wandigers blog project where there are excellent tips around blogging.

By the way, if you publish in your blog interviews, which certainly need not only to be 'industry giants', as stated in the link building is Anatomy. It may be a promising backlink interviews with famous bloggers and Influencern the social web. Because the spread is often like the interviews with himself in the social Web - indeed it is for self-marketing. Bingo!

But good link building makes efficient work-if you prefer to outsource it so it: In the article are 9 steps to select a link building agency have any tips to find a good agency.

In Focus: For more articles worth reading about it in our SEO Special